William R. Hearst III led the Transformation Nation: New Leaders in Convergence Technology panel discussing the issues of emerging online media. In this discussion they grapple with creative expression in the traditional and new media platforms.
Panelists:
- Steve Dietz, director, ZeroOne
- Josh Goldman, CEO, Akimbo
- Troy Evans, senior business development manager, branded content, Nokia
- Shelley Palmer, president/creative director, Palmer Advanced Media
- Hunter Walk, product manager, Google Video
- Steve Starr, Founder, Chief Executive Officer, Revver
Starr speaks of people making a completely new form, but his ad system is in juxtaposition to it with the standard ad being appended to the content.
I have a gut feeling that if there is indeed a new form of media emerging, then the way brands interact with audiences will also go through a transformation.
Good point.
Later the perspective is given that we are in a tumultous period where no one knows for sure what will be. Stay tuned